Course curriculum

  • 1

    Introduction & Overview

    • Timeline for the course

    • Tell me a little bit about you .....
  • 2

    Module 1 - Furnishing/Dressing your serviced accommodation

    • Learning objectives

    • Furnishing/Dressing presentation

    • Guest ready Checklist.pdf

    • Inventory costing sheet

    • Legislation

    • Furnishing/Dressing - Evaluation
  • 3

    Module 2 - Making an Airbnb listing

    • Learning objectives

    • Airbnb - Pricing

    • Pricing

    • To add cleaning fee separately or as part of the nightly rate?

    • Onboarding Form

    • How to make an Airbnb listing - Part 1A

    • How to make an Airbnb listing - Part 2A

    • How to make an Airbnb listing - Part 3A

    • Pricing software

    • How to sync calendars between ABB & BDC

    • Deposits, ID & Ts & Cs

    • 3rd party bookings & Enquiries

    • ABB - Test your knowledge

    • Airbnb Evaluation
  • 4

    Module 3 - Making a Booking.com listing

    • Learning objectives

    • Onboarding Form

    • Booking.com pricing

    • Booking.com - Pricing & Competition

    • How to make a BDC listing - Part 1A Registration

    • How to make a BDC listing - Part 2A Verification & Property Page score

    • How to make a BDC listing Part 3A Rates & Availability

    • Booking.com - The final tweaks

    • Deposits, ID & Ts & Cs

    • How to sync calendars between ABB & BDC

    • Pricing software

    • Booking.com - Add a rate plan

    • Booking.com - Add rate plan part 2

    • BDC Test your knowledge

    • Booking.com evaluation
  • 5

    Module 4 - Payments & Finance

    • Learning objectives

    • Finance Module Part 2

    • Chargebacks

    • Income/Expenditure spreadsheet

    • How to take a pre authorisation in stripe

    • Finance & Payements - Evaluation

    • Finance module part 1
  • 6

    Module 5 - Operations

    • Learning objectives

    • Operations presentation

    • Management - Property spotcheck sheet

    • Operations - Evaluation
  • 7

    Module 6 - Choosing a Channel Manager

    • Learning objectives

    • Channel manager overview

    • Choosing a channel manager presentation

    • Choosing a channel manager - Evaluation
  • 8

    Module 7 - Marketing

    • Learning objectives

    • An Introduction to Marketing, Using OTA's and Networking as Marketing Tools.

    • Social Media and Content Creation

    • Websites, SEO and Keywords

    • Air Host & Learn Pricing

    • Lindm

    • Marketing - Evaluation
  • 9

    Module 8 - Guest communications

    • Learning objectives

    • Guest communication

    • Automated guest communication

    • Links to standard automated emails

    • Sample guidebook

    • QR Code quidebook

    • Guest communication evaluation

    • Timeline for chasing guests
  • 10

    Module 9 - Guest experience

    • Learning objectives

    • Guest experience

    • Airbnb reviews

    • BDC reviews

    • Guest experience - Evaluation
  • 11

    Module 10 - One 2 One

    • Learning objectives

    • One 2 One - Evaluation
  • 12

    Useful software

    • Useful software

    • Useful software - Loom

    • Useful software - Lastpass

    • Useful software - Asana

    • Useful software - Signable

    • Useful software - YouTube

    • Useful software - Evaluation
  • 13

    Resources

    • Inventory costing sheet

    • Income/Expenditure spreadsheet

    • Sample guidebook

    • Links to standard automated emails

    • Onboarding Form
  • 14

    Interviews

    • Tally Sanga - We talk about all things SA

    • Interview with Chelsea Wilkinson of SA for VA

    • Interview with Dan Coachafer about his property journey

    • Interview with Rupert Chapman about Working remotely

    • Interview with Steven Ashley Forest of Your Night Inn - We discuss chargebacks

Instructor(s)

Instructor

Joanne Simcock

Currently a Director at Air Host and Clean, a serviced accommodation management company, Jo's vast hospitality knowledge and that of her team have been harnessed to give you the content for this course. Having managed hotels for many years the next logical step for her was to launch a serviced accommodation management company. Having been successful in COVID times she realised that there wasn't any courses that actually taught the nitty gritty side of the business. There were many that taught how to source, how to get bookings but to her the middle bit seemed lacking, people made simple mistakes which ultimately cost them money so during covid time she set about writing content in conjunction with her team and many other experts from the industry.

Marketing

Emma Lindeman

I'm Emma Lindeman of Linden Digital Marketing, I offer digital marketing support, website design & hosting, SEO, social media set up & management, copywriting & content planning. Whilst offering digital services to all industries, I utilise my previous 16 years in the hospitality trade to offer experience-based marketing advice and support to hospitality and tourism operators. [email protected] www.lindendigital.co.uk Facebook @lindendigitaluk Instagram @linden_digital LinkedIn @linden-digital